When your marketing analytics break down, the fallout can be massive: wasted time, lost revenue, and frustrated teams. Many organizations discover problems only weeks (or months) after they start, leading to frantic efforts to locate the source and fix the damage. And unfortunately, MarTech testing is incredibly difficult to perform manually.
The issue is often the same: teams are relying on outdated testing methods. Manual audits and synthetic scan-based tools provide some value, but they fail to meet the demands of modern MarTech. These methods offer snapshots that leave gaps where errors hide undetected. In a fast-changing environment, static, scripted tests frequently break after deployment, adding to the frustration.
These limitations force MarTech teams into a reactive cycle, constantly chasing problems instead of preventing them.
A New Way to Manage MarTech QA
Sentinel Insights takes a proactive approach to monitoring and testing by leveraging real-time, real-user data. Instead of relying on static audits or simulated user journeys, the Sentinel Insights platform continuously analyzes every real-user interaction in real time.
Here’s how Sentinel stands out:
- Always-On, Comprehensive Visibility: Sentinel’s ability to capture real-user data means you gain visibility into everything happening across your ecosystem, not just what you’ve scripted.
- Dynamic Testing Methods:
- Prebuilt Virtual Consultant Tests: Out-of-the-box checks adapt to changes in your stack. No scripts, no failures as platforms evolve.
- Consent Validation: Ensures user preferences are upheld, keeping your team compliant without added effort.
- Custom Anomaly Alerts: Sends tailored notifications to flag critical issues as soon as they arise.
- Built for Action:
- Real-time dashboards make performance monitoring straightforward.
- Alerts via email or Slack enable rapid responses.
- Comprehensive data availability – access to accurate, real-time insights, reducing the need for manual documentation updates.
With real-time monitoring, Sentinel enables teams to focus on solutions rather than scrambling to find problems.
Why This Matters to Your Team
Sentinel equips MarTech engineers with the tools they need to identify and resolve problems immediately. This minimizes downtime and reduces manual effort. Marketing leaders gain confidence in analytics because they’re monitoring actual user behavior, driving better decision-making.
This approach reshapes how teams manage the MarTech stack, ensuring it keeps up with the speed and complexity of today’s marketing demands.
Start Proactive Monitoring Today
Outdated methods leave teams vulnerable to errors that disrupt campaigns and jeopardize compliance. Sentinel Insights helps teams avoid these challenges with powerful tools, real-time visibility, and insights that make a difference.
Book a demo today to see how Sentinel Insights can transform your approach to MarTech QA.
