Skip to main content

Innovative MarTech Monitoring Developed by MarTech Experts

THE SENTINEL STORY

Crafted by MarTech Experts, for MarTech Teams

We understand the challenges of managing complex MarTech stacks:

Data collection breaks somewhere in a complex MarTech stack.
Days, weeks, months go by…
Someone finds broken data – the blame game begins.
Multiple teams spend hours upon hours tracking down the root cause.
The issue is fixed, and the world returns to normal…for now.
Rinse, lather, repeat.

In chaotic ecosystems, data collection inevitably fails, leading to time-consuming troubleshooting and finger-pointing. Teams spend countless hours tracking down issues, only to face them again. This cycle wastes time and resources.

Tag Management teams are stuck in a never-ending cycle of MarTech data issues.

We knew there had to be a better way.

So, we built the tool we always wanted:

  • Ensure your digital data is accurate and user consent is respected.
  • Focus on valuable work, not tedious troubleshooting.
  • Resolve data collection issues swiftly with clear insights and alerts.
  • Access vendor best practices to enhance your team’s skills.
  • Deliver high-quality data to those who need it, faster.

Discover How It Works

THE SENTINEL INSIGHTS MISSION

Our mission is to empower MarTech teams to work faster, smarter, and more efficiently.

We make data issues visible and actionable. With our extensive consulting background, Sentinel Insights not only boosts data confidence and consent assurance but also educates and enhances the skills of marketing technology professionals. We aim to be the industry leader in real-time marketing data monitoring, setting standards for accuracy, reliability, compliance, and continuous learning.

Our mission is to empower MarTech teams to work faster, smarter, and more efficiently.

THE SENTINEL INSIGHTS TEAM

Our company was founded by a team of seasoned MarTech experts.

We have managed thousands of MarTech stack implementations. 

We deeply understand the challenges of maintaining high-quality, consented digital data. We’ve faced:

  • Blame for broken reports or website failures at crucial times.
  • The time-consuming task of creating and maintaining user journeys in outdated auditing platforms.
  • The complexities of ensuring data collection respects user consent.

That’s why we’re building a product that can help make your job easier.

Co-Founder & Chief Executive Officer

Kevin Wysocki

Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies.

Kevin Wysocki is the co-founder and CEO of Sentinel Insights. He started his career in consulting: designing and implementing technical roadmaps for countless Fortune 500 companies. He headed a technical implementation and strategy division as the Director of Innovation at Ebiquity, setting best practices and identifying new ways to capture and leverage data.
Co-Founder

Scotty Hagen

Scotty Hagen brings expertise in MarTech management, team building, business development, and operations.

Scotty Hagen's background in business development and operations. He's built MarTech teams at Adobe, TD Ameritrade / Charles Schwab, and Target Corporation, and has founded two other successful ventures: Project 3 Consulting and Nymble.io.

Executive Vice President

Erin Ankeny

Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team.

Erin Ankeny brings deep expertise in cross-functional collaboration at the intersection of marketing and technology to the Sentinel team. She has managed a wide range of projects for multiple Fortune 500 clients, supporting web and mobile applications, implementation of marketing technologies, and building scalable technology platforms from the ground up. Prior to joining Sentinel Insights, Erin served as Executive Vice President of Gloto Corp, and managed a 100+ property tag management and consent management platform rollout for TD Ameritrade.

You’ve gotten to know us a bit, let’s get to know you!

Let's Chat!

RECENT POSTS

AuditingData PrivacyMartechMonitoring
December 5, 2024

Avoiding Consent Violation Nightmares with Real-time Consent Validation

Every digital marketer faces this dilemma: ensuring user consent settings work perfectly, even when users interact with your site in unpredictable ways. The problem? Many teams are attempting to use…
Erin Ankeny
Love0
digital marketing team reviewing findings from real user monitoring and martech testing toolData QualityMartechMonitoringUncategorized
November 21, 2024

Proactive MarTech Testing: Prevent Disruptive Data Issues

When your marketing analytics break down, the fallout can be massive: wasted time, lost revenue, and frustrated teams. Many organizations discover problems only weeks (or months) after they start, leading…
Erin Ankeny
Love0
real user traffic and data pointsData QualityMartechTag Management
October 25, 2024

How Sentinel Insights Simplifies MarTech Management

MarTech management requires precision and proactive oversight, especially as complex ecosystems evolve. Research shows that challenges like data discrepancies and integration issues can significantly impact data quality, compliance, and campaign…
Erin Ankeny
Love0

JOIN THE TEAM

We are always looking for enthusiastic teammates to join us on our journey. Interested in learning more?

Opt into the Sentinel Insights Newsletter

Direct to your inbox every few weeks. Sign up today, and thank us later.