Following MeasureCamp Chicago, Scotty Hagen is swapping deep dish for poutine as he heads to MeasureCamp Toronto 2024 on October 5th.
If you haven’t experienced MeasureCamp before, it’s not your typical conference. It’s an “unconference” where attendees set the agenda. This creates an open, dynamic environment for marketers, developers, and analytics pros to explore the topics that matter most.
What’s on the Agenda?
Scotty will be discussing two topics that every MarTech leader should be thinking about:
From Good to Great: Building a MarTech Team That Drives Results
Learn how to build a high-performing MarTech team with the right mix of skills and roles. Scotty will explain how fostering continuous learning and collaboration helps teams stay ahead in this fast-evolving industry. He’ll also cover how to find top talent while keeping operations efficient and streamlined.
Closing the Gaps in Your Tag Deployment Process
Tag deployment is critical to your data collection, but it’s prone to errors and consent management gaps. Scotty will highlight common challenges and show how tools like Sentinel Insights can help reduce mistakes and offer real-time visibility into your MarTech stack.
A Recap of MeasureCamp Chicago
At MeasureCamp Chicago, Scotty’s sessions sparked engaging discussions around MarTech chaos and the differences between auditing and continuous monitoring. He explored the rapid pace of change in digital ecosystems—from tag updates to website modifications—that often leave marketing teams scrambling to catch up. Scotty demonstrated how real-time monitoring can provide continuous oversight, helping teams detect issues early and improve their MarTech infrastructure.
Attendees discussed the issues they’ve experienced and learned how to proactively manage their MarTech stacks, freeing up time and resources for innovation rather than constant firefighting.
Why You Should Attend
If you’re dealing with challenges like data inaccuracies, manual tag management, or simply want to learn how to build a more agile MarTech team, Scotty’s sessions will provide practical, actionable strategies you can apply immediately. You’ll leave with clear insights into optimizing your workflows, improving data accuracy, and making smarter investments in your MarTech stack.
And don’t forget to stop by and grab your limited edition Sentinel Insights patch from Scotty! Here’s what attendees walked away with in Chicago:
How to Get Tickets
Tickets for MeasureCamp Toronto are free, but they move fast! You can secure your spot by visiting the official MeasureCamp Toronto website. With a limited number of spots available, be sure to register soon for one of the most anticipated events in the MarTech and analytics community.
Experience Toronto’s Innovation Hub
While you’re in Toronto, take the time to explore the city’s thriving tech and innovation scene. From the vibrant startup community in the MaRS Discovery District to the iconic Exhibition Place—where MeasureCamp is held—Toronto offers a rich blend of tech-forward culture and innovation. With its diverse industries and top-tier talent, there’s no better place to dive deep into the future of MarTech.
We can’t wait to see you in Toronto on October 5th for a day full of learning, networking, and practical problem-solving.
